NHRA suing Coca-Cola Brands after early end to sponsorship entitlement deal.

 


After 19 seasons as title sponsor of the NHRA Drag Racing Series, parent company Coca-Cola shared with NHRA Drag Racing that they will ending their entitlement sponsorship agreement a year early, according to Sports Business Journal. 

"Recently, Coca-Cola had a change of heard, and told us they would walk away from their agreement to sponsor our professional series.." and NHRA spokesperson said.

The agreement was said to last through 2023, but if halted will now end at the end of the 2022 season. At this time, Coca-Cola has not commented on the status of their relationship with the NHRA moving forward.