NASCAR and Anti Social Social Club Collaborating on a New Exclusive Apparel Line

Press Release | NASCAR

NASCAR, America’s No.1 motorsport, is teaming up with iconic global streetwear brand Anti Social Social Club for the first time to launch a limited release capsule collection. The collaboration champions NASCAR’s and Anti Social Social Club’s bold and distinctive styles, creating a unique crossover between the racetrack and fashion.

Dropping at 8:00 a.m. PT on Saturday, October 11, during the NASCAR Playoff Weekend at Las Vegas Motor Speedway, the NASCAR x Anti Social Social Club Collection will be available for purchase online. The release features hoodies, T-shirts, jackets, hats, helmets, and other NASCAR-inspired pieces that channel the electrifying energy of motorsports, while showcasing Anti Social Social Club’s creative identity. In addition, Anti Social Social Club and NASCAR will be showcasing a car with custom-designed livery at the Las Vegas Motor Speedway during race weekend.

“NASCAR and Anti Social Social Club are coming together to create something fresh, bold, and unapologetic. Both streetwear and motorsports thrive on energy, culture, and individuality,” said Megan Malayter, vice president licensing and consumer products at NASCAR. “This drop brings those worlds into the same lane. We’re excited to see fans rock the collection trackside and beyond, repping NASCAR in a way that speaks to today’s style and culture.”

Since its inception in 2014, ASSC became an immediately recognizable pop culture symbol, driven by a passionate community. After an experimental run of 12 hoodies introduced its logo to the world, Anti Social Social Club has subsequently grown into a global business of scale.

To shop the collection, visit NASCARShop.com and www.antisocialsocialclub.com.

The NASCAR Cup Series Playoffs continue with the opening round of 8 at Las Vegas Motor Speedway this Sunday, Oct. 12, at 5:30 p.m. ET, live on USA Network.