NASCAR announced this morning that Camping World Holdings has decided to switch back to the Camping World branding in their sponsorship of the touring truck series. For the last two seasons, the truck series has promoted the Gander Outdoors and RV branding.
Camping World CEO Marcus Lemonis announced informally the decision on Twitter.
“The transition back to the NASCAR Camping World Truck Series demonstrates the continued power of NASCAR’s brand-loyal fan base and creates a broader touchpoint with fans who are RV and Outdoor enthusiasts, “ said Marcus Lemonis in a press comment provided by NASCAR.
The 2020 season will remain known as the Gander Outdoor and RV Truck Series. The NASCAR Gander RV & Outdoors Truck Series was formerly known as the SuperTruck Series by Craftsman (1995), the Craftsman Truck Series (1996-2008), the Camping World Truck Series (2009-2018) and the Gander Outdoors Truck Series (2019).