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RFK Forges Dynamic Partnership with Consumer Cellular

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Press Release | RFK RACING

CONCORD, N.C. (Jan. 24, 2024) – RFK Racing has announced that Consumer Cellular, a leading force in the wireless communication industry, has joined the team as its ‘Official Communications Provider.’ In addition, Consumer Cellular will serve as a primary partner for Brad Keselowski and the No. 6 team in multiple races in 2024 and beyond: making its debut on the No. 6 Ford at the NASCAR Cup Race in Phoenix in March.


“We’re always excited to welcome new partners to not only our team here at RFK, but we’re thrilled to introduce and welcome Consumer Cellular to the sport of NASCAR,” said Keselowski, driver, and co-owner of RFK. “As you can tell by their unique and engaging unveil of this partnership, the team is already ahead of the curve in creative ideas, and we hope to continue that this season and beyond.”


Consumer Cellular will make its NASCAR debut at the Phoenix race on March 10 (3:30 p.m. ET, FOX, SiriusXM). Its vibrant orange and blue scheme will ride along with Keselowski at three additional races in 2024, including Kansas Speedway on May 5 (3 p.m., FS1, SiriusXM), Nashville Superspeedway on June 30 (3:30 p.m. ET, NBC, SiriusXM), and Homestead-Miami Speedway on Oct. 27 (2:30 p.m. ET, NBC, SiriusXM).


In addition, Consumer Cellular’s presence across the No. 6 team will increase significantly in the years following, with its marks living on all No. 6 team assets throughout the 2024 season. Additionally, all of RFK’s at-track communication devices will be branded Consumer Cellular.


With a remarkable rise from its origins as a small Pacific Northwest startup, Consumer Cellular has grown into a 100% U.S. based company boasting over four million subscribers nationwide. Offering many of the same services as the leading wireless brands but at up to half the price, Consumer Cellular aims to deliver exceptional value to its customers from both its growing retail presence and 100% all U.S. based call centers.


“RFK brings great innovation, performance and American know-how to the track, we didn’t get into NASCAR or this partnership lightly, we watched the team’s progression throughout the 2023 season and after spending time together came away feeling like it was a great fit for us and our customers – many of whom followed Brad’s career in the sport,” said Carter Nance, VP of Brand at Consumer Cellular. “Brad and RFK Racing have a track record of excellence and for them to count on us to be their communications partner says a lot about where we are as an organization,” said Nance.


Keselowski has a combined two wins and 34 top-10s in 76 starts at the four tracks where the Consumer Cellular Ford will appear this season.



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