top of page

Wendy’s Brings ‘The Baconator’ to NASCAR’s First Ever Chicago Street Race Weekend


Dublin, Ohio (June 26, 2023) To drive home that the Wendy’s® Baconator® is first place worthy, Wendy’s is once again teaming up with LEGACY MOTOR CLUB and NASCAR driver Noah Gragson to bring home the bacon at the first-ever NASCAR Chicago Street Race Weekend. Gragson’s No. 42 Chevrolet Camaro will be transformed into the boldest and beefiest car on the track – nicknamed the “The Baconator” after the fan-favorite and iconic Wendy’s Baconator. Paying homage to Wendy’s signature half-pound of fresh beef**, American cheese, and crispy Applewood smoked bacon, fans can expect bacon, bacon and more bacon zooming around the first-of-its-kind track and throughout the city from July 1 - 2.

“At the Daytona 500 I drove ‘The BEEF,’ at Talladega I was behind the wheel of ‘The BIGGIE,’ and I can’t wait to rep ‘The Baconator’ this weekend as my team and I try to bring home the bacon...literally,” said Gragson. “I’ve had so much fun with Wendy’s this year, from starting a little beef at Daytona, to going biggie at Talladega, and I can’t wait to continue to show up for fans in Chicago this weekend.”

To kick off the first-ever NASCAR Chicago Street Race Weekend, Wendy’s is inviting fans to two official meet & greets with Noah Gragson at Chicago-area Wendy’s restaurants! This is NASCAR fans’ chance to meet the man behind “The Baconator” wheel, grab an autograph and enjoy swag and sweet surprises ahead of the big race.

Meet & Greets with Noah Gragson:

First Pit Stop:

WHERE: Wendy’s, 7200 W 25th Street, North Riverside, Illinois, 60546

WHEN: Friday, June 30 from 10:30 a.m. – 11:15 a.m. CT

Second Pit Stop

WHERE: Wendy’s, 2312 North Ashland, Chicago, Illinois, 60614

WHEN: Friday, June 30 from 12:30 p.m. – 1:15 p.m. CT

“A race as iconic as the first-ever Chicago Street Race deserves an iconic showing, and as a brand that knows a thing or two about Bacon Cheeseburgers, we know bacon makes everything better,” said Carl Loredo, Global Chief Marketing Officer for The Wendy's Company. “Together with our friends at LEGACY MOTOR CLUB and Noah Gragson, we’ll give NASCAR fans and the city of Chicago a taste of the best with the ‘The Baconator.’ Look out for No. 42 and you’ll see a best-in-class driver, repping best-in-class bacon.”

For fans watching the action from home, Wendy’s is teaming up with DoorDash to bring the Baconator straight to your door! (To be clear – the hamburger, not the car, but wouldn’t that be cool?!) From July 1 through July 3, all DoorDash customers can enjoy a FREE Breakfast Baconator® or Baconator with any purchase worth $20 or more on DoorDash.* Place your order on DoorDash and leave the driving to the pros! Want even more bacon? Say less. At Wendy’s, we’re always Baconating – from the AM until midnight or later***, Wendy’s is here for all of your bacon cravings. Check out the Wendy’s app to rack up rewards and be the first to know about in-app offers.


bottom of page