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Pala Casino Spa Resort secures naming rights to historic final NASCAR Cup Series race on Auto Club

FONTANA, Calif. (Nov. 6, 2022) – It’s a surefire bet that NASCAR fans will savor each lap of the final NASCAR Cup Series race on Auto...

NASCAR Hall of Famer Richard Petty Joins With Hardee's

Start Your Engines! Hardee’s is collaborating with one of the hottest drivers in history to spotlight one of its most popular menu...

AdventHealth Signs Multiyear Sponsorship with Trackhouse Racing

Press Release Daytona Beach, Florida – AdventHealth and Trackhouse Entertainment Group are joining forces in 2022 to field the No. 1...

Rheem and Kevin Harvick Return As Rheem Celebrates 15 Years in NASCAR

Press Release KANNAPOLIS, N.C. (Jan. 11, 2022) – As Kevin Harvick embarks on his 22nd year in the NASCAR Cup Series, a familiar brand...

Richard Childress Racing Announces Breakthrough Partnership with 3CHI

Press Release - Photo Source : Richard Childress Racing DAYTONA BEACH, Fla. (January 11, 2022) – 3CHI, a company focused on innovation...

'Gatorade' Victory Lane , No More... There's a New Sponsor in The Winner's Circle

After years of being the presenting sponsor of NASCAR's victory lane, Gatorade will be replaced beginning in August with a new presenting...

American Legion Announces 2-Year Partnership with Chip Ganassi Racing, Johnson/Kanaan #48 Team

-- Press Release : The American Legion -- INDIANAPOLIS, Dec. 1, 2020 /PRNewswire/ -- Chip Ganassi Racing (CGR) announced today a...

NHRA suing Coca-Cola Brands after early end to sponsorship entitlement deal.

After 19 seasons as title sponsor of the NHRA Drag Racing Series, parent company Coca-Cola shared with NHRA Drag Racing that they will...

Sponsor Wars: UPS Vs. FedEx

NASCAR expanded their sponsorship and marketing platform tenfold at the end of the 1990's due to a multi-billion dollar contract for...