Press Release | CHICAGO STREET RACE
CHICAGO, Ill. (June 7, 2023) – In advance of the inaugural Chicago Street Race Weekend, the event has partnered with sports tech startup FanSaves to deliver fans an online resource guide to connect attendees to a multitude of local establishments including restaurants, accommodations, and attractions.
The resource guide will provide an opportunity for local businesses to share information with ticketholders, tourists and the local community to encourage their patronage around the Chicago Street Race Weekend. The resource guide is now available on NASCARChicago.com and the NASCAR Tracks App for fans to learn more about Chicago establishments and deals.
“As we support the local community, this online resource guide will offer local businesses an opportunity to engage our audience in a direct way leading up to and during the Chicago Street Race Weekend,” said Michelle Weddige, Sr. Director, Business Strategy, Chicago Street Race. “We’re looking forward to working with FanSaves on this new initiative that should have a positive impact in Chicago.”
“The Chicago Street Race is an extremely innovative sports and entertainment festival in the heart of downtown Chicago, so we’re proud to work with the event to help connect attendees with local businesses and potential deals,” said Shannon Ferguson, FanSaves Co-Founder & CEO. “We’re excited that our technology is powering the resource guide to help drive economic impact to businesses in Chicago leading up to and during the Chicago Street Race.”
Canadian-based tech startup, FanSaves, is a digital couponing platform that gives fans access to discounts and deals from affiliated brands of sports teams, organizations and properties. It is currently part of the third cohort of the Comcast NBCUniversal SportsTech Accelerator.
With a goal to improve products and services and prepare the selected startups for commercial success with partners and the broader sports industry, the Comcast NBCUniversal SportsTech Accelerator brought the Chicago Street Race and FanSaves together earlier this year.
“The inaugural Chicago Street Race will undoubtedly attract brand new fans to the sport and the city of Chicago,” said Jenna Kurath, Vice President of Startup Partnerships & Head of Comcast NBCU SportsTech “The FanSaves digital platform is a valuable resource for fans seeking discounts and deals from the businesses that sponsor their favorite sports, and for new visitors to Chicago, it’ll help foster a truly one-of-a-kind street race experience.”
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