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'Gatorade' Victory Lane , No More... There's a New Sponsor in The Winner's Circle

After years of being the presenting sponsor of NASCAR's victory lane, Gatorade will be replaced beginning in August with a new presenting sponsor. Ruoff Mortgage will begin sponsoring the victory lane areas with on-track activation at every track starting at Watkins Glen. In addition to the new sponsorship opportunities at the track, Ruoff Mortgage will become the official mortgage sponsor of NASCAR.

Originally reported by Adam Stern, the terms of the agreement have not been disclosed at this time, but would be expected to be a multiple year agreement.


In 1984, David Ruoff decided there was a better way to meet the financial needs of our community. With 25 years of experience in the mortgage industry, the Dave Ruoff Mortgage Co. was started in Fort Wayne, Indiana. The name was later changed to Ruoff Mortgage.

Ruoff is proud to be a family-owned business. In 2007, David's son-in-law, Mark Music, joined the business as the new president. Upon David's retirement in 2012, Mark took over as president and CEO.

Ruoff Mortgage is ranked as the number one mortgage lender in Indiana and has become one of the fastest-growing companies in the country. We’ve grown from a single location in northeast Indiana to more than 1050 employees, with 67 branches in Indiana, Ohio, Michigan, Kentucky, and Florida. While our corporate headquarters remains in Fort Wayne, Ruoff now reaches homebuyers nationwide with its online division.