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General Tire Named Entitlement Partner of ARCA Menards Series Race at Watkins Glen

WATKINS GLEN, N.Y. (August 18, 2022) – Already a visible presence for fans on race weekends, General Tire was today announced as the entitlement partner for this summer’s ARCA Menards Series race on Friday, August 19, now called the General Tire Delivers 100 at The Glen.

The expanded partnership builds on an existing relationship between General Tire and The Glen that began in 2019. General Tire signage, hospitality and displays have been a vibrant part of the NASCAR race weekend experience for fans. Prior to that, Continental, the parent company of General Tire, partnered with The Glen on IMSA race weekends from 2012-2018.

“General Tire has been an outstanding partner of our track and we’re proud to see their partnership expand to include the General Tire 100 at The Glen,” said Watkins Glen International president Michael Printup. “The return of the ARCA Menards Series to New York was met with great fanfare last year and we can’t wait to see the action on the track again this year.”