Press Release | WORLD WIDE TECHNOLOGY RACEWAY
Madison, Illinois (April 23, 2024) – World Wide Technology Raceway (WWTR) has partnered with BAM (Brand Activation Maximizer) to complement their growing internal marketing efforts. The partnership will focus on creating sponsorship value at the raceway and business development for years to come. Along with BAM, WWTR plans to continue its commitment of being a primary destination for sponsors to optimize value and ensure their brands are seen by the most loyal fans in all of sports.
BAM is a marketing and activation agency owned and operated by long-time NASCAR team founders, Tad and Jodi Geshchickter. The relationship between Tad and WWTR president, Curtis Francois dates back many, many years so the partnership was inevitable. With years of experience in vertical opportunities with sponsors such as the Kroger Racing program that prove to be successful, sustained relationships for decades, Tad looks to bring his creative thinking to WWTR with the strength of the team behind him at BAM to bring his vision to life.
“We’ve always taken pride in the value that we can bring to our sponsorship partners,” said Tad Geschickter, president of BAM. “The focus for Jodi and I over the years has been focusing those sponsorship efforts on our race team, but now through BAM and this partnership with Curtis and WWTR, we have the chance to expand and bring other partners into the world of motorsports and ensure they get the ROI they need in order to continue for many years to come.”
WWTR is the only racetrack in the world to host three national racing series – NASCAR, INDYCAR and NHRA Drag Racing. Having three powerhouse motorsports visit the facility means opportunities for sponsors to showcase their brands in front of countless diverse demographics of fans during the season. From team partnerships to unique midway and hospitality options, WWTR knows the partnership with BAM can leverage opportunities for the track to become a primary destination for national and international organizations.
“WWTR is a unique facility located right in the heart of the U.S.,” said Curtis Francois. “And we know that between the motorsports events that we host and the other opportunities such as concerts and festivals that take place here, that we can be one of the most diverse and appealing destinations for brands to spend their marketing dollars. Teaming up with BAM and the Geschickters is such an incredible opportunity as I know their track record of not only obtaining sponsors but keeping them long term through their incredible activation and marketing capabilities.”
The NASCAR race weekend at WWTR will take place June 1 and 2 followed by INDYCAR’s visit August 16 and 17. The NHRA Drag Racing Series will bring its nitro power to WWTR from September 27 to 29, 2024.