Red, White & Rainbow | Memorial Day Race Day at Beer Park Las Vegas
- Crystal Clay
- May 16
- 4 min read
Updated: 5 days ago
Curated by Crystal Clay | Hosted at Beer Park Las Vegas | May 26, 2025
From the Curator
I’ve always believed that racing deserves more than just a spot on the bar TV. This Memorial Day, I wanted to bring something deeper to the Strip—something that captures the grit, legacy, and impact of American motorsports. Red, White & Rainbow isn’t just a nod to the Indy 500 and Coca-Cola 600—it’s a statement. A curated pop-up museum experience at Beer Park that honors the icons, traditions, and cultural moments that made racing what it is today.
Motorsports deserve a seat at the table. And now, they’ve got one—with a view.
The Pop-Up Museum
Located within Beer Park’s open-air space overlooking the Strip, this curated experience walks fans through the intertwined legacies of NASCAR and IndyCar:
Legacy Wall
From the Brickyard to the bootleggers, this display features replica race-day relics and authentic NASCAR memorabilia that trace the evolution of American motorsports across decades.
One of the centerpiece items in the exhibit is a firesuit worn by Rocko Williams, Jeff Gordon’s longtime tire carrier and the first Black pit crew member to win in NASCAR’s premier series. Rocko began his career in 2005 and quickly rose through the ranks at Hendrick Motorsports, becoming a trusted part of Gordon’s team during one of the most competitive and culturally significant eras in the sport. Known as Jeff’s "favorite pit crew member", Rocko’s presence in the pop-up pays tribute to the grit, talent, and barrier-breaking legacy behind every checkered flag.
Tribute Panels
Spotlighting icons like Jeff Gordon, Dale Earnhardt, and Richard Petty these panels explore themes of military appreciation, cultural legacy, and the deep connection between Memorial Day weekend and motorsports history.
The importance of the Coca-Cola 600 and Memorial Day Weekend
Check out this quick video that breaks down its history, and place in NASCAR legend.
Multimedia Experience
From vintage TV Guides and fan memorabilia to ambient sounds of race day, the exhibit brings together multiple sensory touchpoints that celebrate motorsports culture across generations. A featured photography series by Rachel Schuoler adds a modern visual layer, capturing the emotion, focus, and atmosphere that define race weekend from a perspective beyond the grandstands.
Living Room Throwback
Step into a reimagined 1990s-era living room, complete with vintage diecasts, race-day magazines, classic furniture cues, and era-specific memorabilia. It’s a tribute to the peak of NASCAR culture, when Sundays were sacred and the rainbow warriors ruled the airwaves.
About Rachel Schuoler
Rachel’s work captures racing beyond the checkered flag, from raw pit lane emotion to moments of silent reverence. Her exclusive photo set will be featured within the museum space.
Follow Rachel: @rachelschuolerphotography
Museum Hours: 9:00 AM – End of Coca-Cola 600
Admission: Free and open to all guests of Beer Park.
Guest Amenities: The Full Race Day Experience
Forget velvet ropes and bottle service. This is race day, reimagined.
Step onto the rooftop patio of Beer Park and find yourself immersed in a full-blown tailgate-style atmosphere, perched above the Las Vegas Strip. The grass under your feet, cold beer in hand, and the distant hum of engines set the tone for a day fueled by racing and rhythm.
Outside, the energy mirrors the legendary Snake Pit vibe—high-tempo music, sun-soaked crowds, and the kind of all-day buzz only race weekend delivers.
The "Infield" Hot Dog Cart is serving wagyu beef dogs with bold, no-fuss toppings:
Classic Wagyu – Ketchup + mustard
Chili Cheese Crunch – Chili con carne, cheese sauce, shredded cheddar, and Fritos
Chicago Street Style – Neon relish, tomato, diced onion, dill pickle spear
All $14.99, served with chips.
Nearby, a smoker rolls all afternoon, slow-cooking pork ribs and brisket to fill the air with that unmistakable race day aroma. Pair your bite with one of over 100 beers on tap and in cans—lagers, IPAs, and classics that belong in your hand between green flags.
Just inside, through the open garage doors, Beer Park transforms into an open-air living room. Broadcasts from both the Indy 500 and Coca-Cola 600 roar from the screens, filling the space with engine echoes and crowd noise. It’s the best of both worlds: Snake Pit–style energy outside, infield hospitality inside. And yes, we’ve got Busch Lattes on hand because nothing pairs with race day quite like one.
Double Duty Race Day Platters
Perfect for groups or splitting across races.
If you’re in it for the long haul or attempting the 1,100 mile doble, fuel up with one of the race-day platters built for the big leagues. The Carb Day Platter is stacked with wings, tots, pretzel bites, and fried pickles; perfect for loading up before the first green flag drops. For the heavy hitters, the Brickyard Platter brings smoked brisket, ribs, sausage, pork shoulder, and more to the table. You may not be kissing the bricks, but your crew will swear you crossed the finish line first.
About Beer Park
Perched above the Las Vegas Strip with one of the best rooftop views in town, Beer Park brings elevated tailgate energy to every race. With over 100 beers, dozens of screens, and betting kiosks on-site, it’s the place to be for race day; IndyCar, NASCAR, or both.
Location: Beer Park, Paris Las Vegas
Doors open: 9:00 AM
First race (Indy 500): 9:30 AM PT
Second race (Coca-Cola 600): 3:00 PM PT
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