EA Sports (Former publisher of NASCAR video games from 98 to 2009) is finalizing a deal that would acquire longtime motorsports video game publisher Codemasters. Codemasters is a British video game publisher and long-time developer of the famed annual F1 release on current generation video game consoles.
The current lineup of titles that would be transferred in this acquisition include Formula 1 , the Dirt Franchise, Grid, and OnRush, as well as the successful Project Cars property through Slightly Mad Studios.
“We believe there is a deeply compelling opportunity in bringing together Codemasters and Electronic Arts to create amazing and innovative new racing games for fans. Our industry is growing, the racing category is growing, and together we will be positioned to lead in a new era of racing entertainment. We have admired Codemasters’ creative talent and high-quality games for many years. With the full leverage of EA’s technology, platform expertise, and global reach, this combination will allow us to grow our existing franchises and deliver more industry-defining racing experiences to a global fan base. We are pleased that both our Boards of Directors are recommending this transaction, and we look forward to welcoming such an exciting and talented team to the Electronic Arts family,” said Andrew Wilson, CEO of Electronic Arts.
The sale is estimated at $1.2 Billion USD and is the first significant investment into motorsports outside of their Need For Speed series in over a decade. Per Business Wire, the sale is expected to be completed in the first Quarter of 2021.